We love seeing our bikes in the wild!  Ever since we opened our Rotterdam office last year, photos have been coming in from happy Pure Fix customers and shops across the pond. Flip through the photos below to see how our EU riders...

Second Pure Fix ride in the books, and let me tell you, it was as fun as it was hot (think: 90 degrees)!  While our first ride was meant for all levels, the second ride was a bit more advanced...

Warren G. Harding is historically considered one of the worst U.S. President's in history, so when he died in August of 1923, America was itching for an upgrade.  Enter Vice President Calvin Coolidge a.k.a. "Silent Cal" a.k.a. Vin Coolidge.  Cal...

In an earlier blog I mentioned that bike thieves are the worst thing in the world, and they are.  Even the guys clubbing baby seals for a living can probably relate to some basic human feelings like hunger, fatigue, or changes...

I’ve been riding for a while now and heard the word Keirin thrown around a good deal, and yet, for one reason or another, it never really went further than that.  I mean, I’d seen some pictures of people in...

If this video doesn't make you want to grab a bike, go out, and conquer, nothing will. Seabase - Galibier from &SÖHNE FILM on Vimeo. Shout out to Prolly for this awesome post.