PFTV: Race Training Program

Ready to train for the track? Looking for a guide to go from couch to crit? In today’s episode of Pure Fix TV, Olympic track racer Giddeon Massie shares his 4-week training program that’ll build your base and whip you...

Riders of the Week

Bike to Work week may be wrapping up, but the bike life never ends when you've found the one you love. With events all over the world, there were a ton of amazing #purefix shots hitting insta and we've got...

Training Sessions

Freedom. Focus. Fun. Everyone rides for something. Sometimes we ride for all of it. Spend a day in the saddle with Pure Fix Team Captain Jason Rivera and see what keeps him spinning. From the evolution of the sport, the...

CicLAvia Recap

Another CicLAvia's behind us and, as always, we're still glowing with all the excitement and positivity of the weekend! This time there were 10 miles of open-streets to explore. From Huntington Park to Lynnwood, from Watts to South Gate, thousands of...

Bike to Work Day: Pit Stop at HQ

Thursday is Bike to Work Day in LA and, as always, we can't wait to see the roads filled with happy pedalers (and less car traffic)! Last year our bike to work pit stop was a huge success, so we're doing...

Riders of the Week

Bike to Work Week starts on Monday, but plenty of you hit the road this week to take advantage of the warm weather! We were overwhelmed by all the amazing #purefix pics, but there can only be four Riders of...