Riders of the Week

Well, look at the calendar! The next few weeks are packed with bikey good times, but that didn't stop riders from hitting the streets this week, snapping some amazing shots, and earning themselves those coveted Rider of the Week honors....

Riders of the Week

Happy Earth Day! The sun is shining, the birds are singing, and the amazing #purefix pics just keep piling up! 2016's on pace to be the best bike-year yet and we've got four brand new Riders of the Week to keep the momentum...

Earth Day

Happy Earth Day! It's the one day each year we stop to celebrate this little blue marble we call "home" and count our lucky stars that we're comfortably parked 93 million miles away from the nearest one. So what are you doing today...

Speaking of Spokes - Spoke Patterns

Bicycle wheels are amazing. The magic of physics makes them some of the strongest man-made items for their weight and, in bike world, high-strength + low-weight = perfection. The majority of a wheel’s strength comes from the tensioned-spokes connecting the...

Beat the Heat

With the weather heating up and Bike to Work Day/Week/Month right around the corner, more and more people are leaving the car at home and heading out on two wheels. So where are all the exhausted, sweat-soaked cyclists? In today’s...