It's the last day of the month named for Caesar, famous for hot days and hotter nights, and what better way is there to send it off than by celebrating four brand new Riders of the Week? It was a close race this...

It feels like every day this Summer has had a cycling event! Party rides, art shows, training rides, and races, there's been a bit of something for everyone and we're not slowing down now that August is rolling around. If you'll...

It's Friday, and that means it's time to name our Riders of the Week! It keeps getting harder and harder to narrow it down and this was the toughest week yet in the voting booths here at Pure Fix HQ. This week's...

When Third Eye Blind keyboardist Alex Kopp called Third Eye Blind fan and Pure Fix team member Eric Walt, Eric naturally thought that his office mates might be playing a prank on him. Nope.  Alex explained that he and the band love bikes and he...

Happy Friday! It was a great week for bikes, love, and art, and our winning riders proved it. This week's winners include pinkie_joe stealing a kiss in front of her Bravo, wicked_jedi's Papa posing in front of some bike-y street art, bzfoodie's Whiskey...

A question we get a lot from new bike owners (and those pulling their bikes back out of the garage for Summer) is, “How much air should I put in my tires?”. Turns out, the answer’s more complicated than just...

July Fourth came and went (and rocked!), but our four riders of the week are here to stay! This week's winning photos star chiomiii's custom whip in front of some patriotically-colored street art, michael_saller riding out a wheelie on his Echo, baby_______b cruisin' on her...