Who we are
Pure Cycles was founded with one mission in mind: to get more people on bikes. For nearly 15 years we’ve been designing, developing, and delivering the coolest bikes on the market and it’s been a blast to watch our brand and our bikes spread around the world.
It all began in a dorm room, looking out on the bike racks below and wondering why there were so few bikes in general, and so few cool bikes specifically. Asking around campus, we kept coming back to the same sticking points - people wanted to ride, but they wanted bikes that were simple, affordable, and (maybe most importantly) looked awesome before making the leap. We decided to make the bikes everyone was waiting for - and Pure Cycles was born.
Now, as Pure Cycles, our bikes span several disciplines and occasions. Race bikes, road bikes, rad bikes, and we’re always cooking up new ideas because we always find new places and ways to ride! From our brand new gravel bikes, to the top-secret newness peeking over the next horizon, each and every development furthers our goal that started it all - to get more people on bikes.
